![]() Additionally, adidas was able to collect customer data by creating a memorable brand experience that consumers were excited to engage with. What they got right: Customers were effortlessly driven to retail through the mystery and fun of receiving a locker combination to receive a prize. If the combination opened the locker, they could win 6 potential EQT prize packs including a pair of shoes. They were then awarded a locker combination that could unlock the locker available on-site at the same store. What they did: At participating adidas stores, customers were invited to enter the contest by completing a form and following adidas Canada’s Instagram page. Read the full success story: How New Era Used a Memory Matching Game to Promote the Super Bowl adidas What they got right: Effectively promoted New Era as the Official Headwear of the NFL while motivating fans with fun engagement mechanics and irresistible prizing. ![]() ![]() What they did: Football fans across North America were invited to enter for the chance to win a trip for two to Super Bowl 50 and 1 of 150 limited-edition prize packs by playing a Memory Matching game that featured New Era/NFL products. Here’s our list of 8 brands that have a proven knack for customer activation and examples of creative campaigns they’ve executed with the help of WILY and SPRY: New Era They are engaging and incentivizing audiences using creative strategies that every brand can not only learn from but afford to implement as well. These brands are taking customer activation to the next level. ![]() So, if you’ve yet to devise a brand activation strategy or looking for new inspiration, then you’ve come to the right place. The key to a winning activation is engaging and incentivizing consumers to action. Although not every organization has the resources to launch expensive activations, it may surprise you to discover that some of the most successful campaigns were executed on a modest budget. dollars by 2020. Brands are putting more effort than ever before into developing creative activation strategies. ![]() Recent reports predict that in 2018, brand activation revenues are expected to reach $357 billion, so it comes as no surprise that customer activation spending is expected to reach $740 billion U.S. ![]()
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